EXPERIENCE:
CREATIVE DIRECTOR • AL MEDIA • CHICAGO IL • AUG 2024 - NOV 2024
Wrote and created TV and digital advertising for state and national political campaigns, including Kamala Harris for President 2024.
GROUP CREATIVE DIRECTOR & CREATIVE STRATEGIST • BRAINLABS • CHICAGO IL • OCT 2019 - AUG 2024
Led creative direction and strategy for mobile app advertising firm managing over $3B in paid social ads, resulting in increased ad engagement and conversion rates.
Launched creative studio to deliver CG and live action campaigns for clients including Rovio, Wooga and Ink Games.
Developed key strategies and creative to help win an array of new business, including Eastpak, Fanduel, Bumble and Sunbasket.
Created proprietary Ad Concept Model to track and test user motivations and creative trends while facilitating collaborative process with clients.
Managed a team of over 30 animators, designers and writers, providing mentorship and guidance to ensure high-quality work for such clients as Walmart, Capital One and Zynga.
Collaborated with User Acquisition team to improve ad performance and ROI.
Led Diversity, Equity & Inclusion initiatives within creative studio.
CREATIVE DIRECTOR • MATCH MARKETING GROUP • CHICAGO IL • APR 2019 - SEPT 2019
Oversaw brand messaging and copy for all accounts.
Mentored and managed multiple creative teams to deliver on-strategy work.
Created digital, interactive and retail concepts for Conagra, Chicago Bears, Omron, U.S. Cellular, and V&V Supremo.
ASSOCIATE CREATIVE DIRECTOR • CRAMER-KRASSELT • CHICAGO IL • AUG 2016 - APR 2019
Oversaw New York Bakery, Reames and ADM accounts, providing creative direction and managing multiple creative teams while working directly with account management and client to deliver breakthrough creative.
Created digital and TV work for Corona, Porsche, Edward Jones, and Cotton Council International.
ASSOCIATE CREATIVE DIRECTOR • HILL HOLLIDAY • BOSTON MA • OCT 2014 - AUG 2016
Created TV and integrated campaigns for Bank of America, including (RED) initiatives, #MLBmemorybank, and Rapid Rewards.
Worked directly with Bank of America executive leadership to develop innovative, thumb-stopping campaigns.
Developed creative to help win new business, including Planet Fitness.
SENIOR COPYWRITER • CRAMER-KRASSELT • CHICAGO IL • MAR 2014 - OCT 2014
Created TV and integrated work for Porsche, Edward Jones, Panera Bread Co. and Corona.
FREELANCE WRITER/CONSULTANT • CHICAGO IL • NOV 2012 - MAR 2014
Writer and communications consultant for corporations and ad agencies.
Developed internal communications for McDonald's.
Created campaigns to launch Moto X phone for Razorfish/Digitas.
Developed digital creative for Allstate at Leo Burnett.
ASSOCIATE CREATIVE DIRECTOR • PLANET PROPAGANDA • MADISON WI • APR 2012 - NOV 2012
Created TV, print, radio and digital campaigns for Duluth Trading Company, Vasque, Pancheros Mexican Grill, Buffalo Wild Wings, Victory Motorcycles, and Iristocracy.
ASSOCIATE CREATIVE DIRECTOR • BBDO • SAN FRANCISCO CA & ATLANTA GA • MAR 2008 - APR 2011
San Francisco (June 2010—April 2011)
Oversaw creative for Harrah’s Hotels & Casinos, managing multiple creative teams.
Created integrated campaigns for Gallo Wines, Comcast SportsNet, and Nutro Company.
Atlanta (March 2008 - April 2011)
Created integrated campaigns for AT&T, Embassy Suites Hotels, Georgia Lottery, Georgia Pacific, ING, and REI accounts.
Helped win Florida Department of Citrus business.
SENIOR COPYWRITER • GSD&M • AUSTIN TX • JUL 2004 - NOV 2007
Developed TV, print, radio and digital creative for AT&T, Southwest Airlines, BMW, Charles Schwab, Cybertrader, University of Texas, Americans for the Arts, and AARP.
EDUCATION:
BA, Comparative Literature, University of Southern California
MA, Writing Seminars, Fiction, Johns Hopkins University