BANK OF AMERICA + (RED)
To help Bank of America raise over $20 million for (RED), our team at Hill Holliday created a wide variety of content, all designed to spread the word that an AIDS-free generation is within our grasp.
WORLD AIDS DAY
Bank of America, (RED), and U2 with special guests joined together for a live performance from Times Square, which we promoted with an integrated campaign across multiple channels. The event helped raise over $3 million for (RED), equal to 7.9 million days of life-saving medication.
TOGETHER WE CAN HELP END AIDS IN AFRICA
We brought attention to the people that (RED) and Bank of America are helping in Africa by sharing profiles of the many lives that have been saved with the help of ARV medications. Portraits by renowned photographer Rankin were showcased online and on location in Bryant Square in New York, resulting in double the amount of direct donations to (RED) from the previous year's World AIDS Day.
Behind the scenes in Zambia.
