CORONA FOOTBALL INTEGRATED CAMPAIGN
Corona is not the first beer you think of bringing to a football tailgate. We aimed to change that with a hotline and a coach that helps football fans enjoy the game with the right amount of beach chill and perspective. After Jon Gruden left to pursue the Raiders head coaching job — which didn’t end well of course — I was instrumental in bringing Tony Romo on board, having worked with him on an earlier AT&T campaign.
Corona hotline TV campaign
