MOTOROLA MOTO X LAUNCH
To launch the Moto X, we crafted an integrated campaign personifying all the ways it performs better than iPhone, from voice activation and customization to the device’s touchless control and Quick Capture camera. The campaign featured TV, as well as interactive print and OOH executions.
"lazy Phone" TV CAMPAIGN
I wrote these at Razorfish with Pat Feehery, who even had the genius idea of casting T.J. Miller (well, it seemed genius at the time). Production was handled by Droga5.
PRINT & OOH
We created a print ad and OOH installation where you could change the color of the phone, highlighting one of the biggest selling points of the phone.
WEB VIDEOS
To demonstrate the capabilities of the Moto X, we shot all of its functions in real time, with no green screen or post-production tricks.