DULUTH TRADING COMPANY
This integrated holiday campaign was designed to market tough workwear for men... to women. Featuring TV spots featuring holiday carols, the campaign drove users to the “Manimator” gift generator to create a manly gift list they could share with friends.
"manly Xmas" TV Campaign
The best part of creating this campaign was writing the songs and then singing them for the client in the pitch.
DTC site "Manimator" Gift Generator & Facebook site
Visitors to the DTC site could use the "Manimator" to choose manly items, getting shopping hints along the way. After creating a list of items they liked, the user generated a list and shared it on Facebook with whomever they chose, inviting that person to visit the DTC site and view the list and create their own.
