EDWARD JONES

Edward Jones TV

Financial advisor ads are often about the building of wealth, rather than the day-to-day problems of money. I wanted to demonstrate how Edward Jones advisors work differently with their clients, ultimately telling the story of an advisor helping a man transition to a career that helps him stay closer to home.

"Industry Perceptions" Print

After years of being perceived by the financial industry as a quiet firm that flies under the radar, Edward Jones decided it was time beat its collective chest and go after financial advisors from bigger and more known firms. These ads allowed them to do just that, while getting the attention of Wall Street.

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interactive banner ad

We wanted to demonstrate Edward Jones style of working with their clients. So we created a banner that plays video content and then allows the viewer to get answers to the questions that matter to them.