#MLBMEMORYBANK INTEGRATED CAMPAIGN

To demonstrate Bank of America’s shared passion for baseball with fans, Matt Rockett and I created #MLBmemorybank, a program that honored fan memories and helped them create new ones. Fan experiences led to shareable video content and over 400 million Twitter impressions during the first season alone. Partnerships with MLB and Snapchat kept the program growing. And, being baseball-obsessed fans ourselves, Matt and I got to cross a bunch of stadiums off our bucket list.